Vegas Tech Welcomes a Local Mobile Monday Chapter

by Jennifer Gosse on December 12, 2011

We’re now in the mobile, post-PC era and with mobile, we’re never really offline, we’re just asleep. In just two years, more people will use their mobile phones than PCs to go online. By 2015, there will be one mobile device for every person on earth.  Eleven years ago, forward-thinking folks in Helsinki, Finland, organized themselves into an open community of mobile industry visionaries, developers and thinkers with the purpose to foster brand neutral cooperation and cross-border business opportunities. Mobile Monday chapters now exist in 130 cities worldwide.  The local events provide a platform to demo emerging mobile products, discuss trends and brainstorm ideas. Having a global connection also allows local and regional products to benefit from an international reach, making product launches, user acquisition, crowdsourcing and funding easier to accomplish on a broader scale.

Mobile Monday Las Vegas Inaugural EventIn #VegasTech, there an increasing number of startups focused on mobile or with a strong mobile component. Co-founder of the Las Vegas chapter, Dave C. Williams of Explorateur Ventures, has worked to bring Mobile Monday to Las Vegas (MoMoLV) in order to support the mobile community here. MoMo LV’s inaugural event was held on Monday, December 5th at the Lee Business School at UNLV. A healthy turnout of mobile enthusiasts, developers, investors and entrepreneurs gathered for an evening rich with presentations, live demos and audience participation segments.

I had the opportunity to be a co-moderator for the evening, along with my husband and business partner, David Gosse.  We had the pleasure of introducing the night’s speakers and company demos. What a line-up! The evening started with Dr. Andrew Hardin, Associate Professor of the Lee Business School at UNLV, who let us in on recent initiatives to bring more tech-focused entrepreneurial education to UNLV. That’s fantastic news for a city that talks a lot about diversifying the economy beyond hospitality but has been slow to really provide outlets to make it happen. Then, Dave Williams spoke about Mobile Monday as a global organization, its success stories and how the local chapter intends to help foster innovation.

umgr Garage Sale AuctionNext up was a novel feature for a Vegas tech event: demoing a local app and getting audience participation. We held a live real-time auction to raise a little money for future Mobile Monday events with Rumgr’s local garage sale app! Donated items were auctioned off using Rumgr’s iPhone application, including some serious bottles of wine (graciously donated by local tech supporters Dennis Bonilla and Michael Terpin), two Zappos $100 gift certificates (thank you, Zappos!) and a Booq laptop bag. Dylan Bathurst and Ray Morgan of Rumgr demoed how easy it is to list an item: 1) Snap a photo with your phone using the app, then 2) Post it for sale. Done! Your item is viewable by other “rummagers” who can comment and bid on the item. Banter between crowd bidders made for many LOL moments. Thanks to all the donators and winners for supporting MoMo!

Next up were mobile guest presenters Sunny Tara and Felix Danciu. Sunny demoed the just-released docBeat, a mobile app that changes how physicians connect with each other so that they can coordinate better care and spend less time trying to connect. Felix wowed our brains with a convincing mobile trends video, then shared his background in mergers and acquisitions and how his local firm, Elmcore Group will help the economy with strategic investments into mobile technologies.

Wedgies Social SurveyRallying the crowd again, Jimmy Jacobson of Wedgies lived demoed his simple social survey (and mobile-friendly) application. With typical humor and developer agility, Jimmy drew us into replying on our mobile devices about smartphone usage, iOS platforms, and well, things of less intelligent relevance. But that’s what keeps us loving Wedgies.

Next up, Michael Terpin, CEO of Social Radius told us about his move to Las Vegas several years’ ago and how its unique business and cultural environment provides a great launching pad for many types of businesses.

Kevin FongTo wrap up the evening, Kevin Fong of GSR Ventures, brought his sage advice about mobile growth, China and advice for sharing within the Vegas tech community and growing our share of the market. Vegas’ tech future. In China, the mobile phone is the internet; there are 600 million subscribers to China Mobile. Kevin was responsible for starting the first international fund in China via GSR Ventures. The firm is now on its third fund, with over $1 billion in capital, focused on early-stage tech investing in China.

Oh, and I won the Wedgies audience participation prize: a bottle of Chilean Carmenere, donated by the Las Vegas Chilean Consulate! Survey says: Chile and Wedgies rock! Thank you!

Despite ending an hour late, the attendees were still jazzed, which is amazing for a 2 ½ hour event on a cold Monday night. It really put the focus on what’s so special about Vegas tech: passion, collaboration and enduring supportiveness of its people, initiatives and startups. #VegasTech and #MoMoLV FTW.

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If you’re a digital marketer, you know that technology rules. And while you might be a Twitter-Mashable-TechCrunch-SearchEngineWatch-AdWeek-junkie, you realize that reading isn’t the same as doing. Or testing, or analyzing, or tweaking, or engaging, or converting, or ROI.  And when technology breaks faster than most people can constructively learn and apply, having a subject expert give you the Cliff’s Notes version of “how to” can be priceless.

That’s what Shawn Rorick set out to do when he imagined the cutting-edge digital marketing forum of Digital World Expo. He and his stellar team made it a reality last week from September 26-27 at the Mirage Events Center in Las Vegas.  Attended by about 700 digital marketers and corporate decision makers, DWE made a very distinguished debut in the marketing conference world.

Along with attracting newsworthy keynote speakers and class instructors, Shawn and the DWE team created an environment that expands beyond the typical marketing conference box. While you’re learning about yesterday’s latest tech advancement, why not also hear from some folks who are building what might be “the next big thing?” And what if those companies were actually mostly Las Vegas-based and you gave them the opportunity to talk about their innovations for free? That would make for a dynamic setting to inspire, educate and help produce meaningful connections between marketers and entrepreneurs. Such was the premise of the Digital Startup Speakers Series (DSSS) segment that was a notable part of the exhibit floor at DWE.

I was given the fantastic opportunity to help organize the startup segment along with John Hawkins of 9seeds, a fellow Las Vegas entrepreneur who runs a WordPress development and training firm. We’re both very engaged in the burgeoning Vegas tech community and we realized that this was a really generous concept by Shawn that had serious potential.

Over the course of a few weeks, we peppered out the startup stage opportunity to local startups via Twitter, the Vegas Jelly, blogs, newsletters and personal referrals. In the end, 22 startups were selected to present over the course of two afternoons, in a uniquely engaging setting. Picture a typical stage and screen setup flanked by dozens of plush leather chairs and loveseats. Oh, and an adjacent bar and pub table setup. Let’s just say that the marketers who listened into the open mic sessions were well provided for.

The 10-minute open mic segments showcased a wide array of solutions constructed by mostly local startups. Most entrepreneurs aren’t seasoned public speakers; typically, early-stage presentations are conducted in a relatively intimate environment to potential clients and investors. But the DSSS stage at the back of the exhibit hall and the quality of the audience made this venue a distinctly productive platform for startups. The presenters were asked to focus on why their technology mattered to digital marketers, not just what they had built.

Startups included: TripDibs, uStarPoker, Proximity Team, Ayloo, Rumgr, Originate, Insure Monkey, Coupons for Humanity, VoteGiant, MeFundee, BloomWorlds, VideoReceptionist, Stikki.me, Wedgi.es, 9seeds, Influential Networks, Blvd Media Group, Ticketometer and my company, Tracky.

The audience was quite engaged both afternoons. After most of the presentations, I observed presenters being approached by audience members and friendly, animated conversations ensuing on the exhibit floor. Many business cards were exchanged, tweets were sent and meetings set up from this event. I’ve talked with many of the startups in the last week and most have been introduced to viable new contacts including potential users and/or investors, coworking outlets and services share opportunities. One founder booked two weeks of business meetings out of his one 10-minute presentation! Some are following up on potential funding options. Others got commitments from well-known local and national brands to use their services.

The feedback has been overwhelmingly positive. The Digital Startup Speaker Series provided an intelligently designed setting to present emerging technology, an innovation-enthusiastic  audience, a collaborative environment and resulted in many meaningful connections.

I’ve got to say: I’m truly grateful for the chance to help facilitate the DSSS and I’m thrilled with the positive outcome. And, I’m very proud of the great representation by #VegasTech! Congratulations to DWE on such a successful event and to the entrepreneurs whose passion fuels innovation.

There is a plethora of activity in the Vegas Tech scene. Just last week, Paul Carr, formerly of TechCrunch, announced his move to Las Vegas to start a company with funding from Tony Hseieh (CEO of Zappos) and Michael Arrington’s CrunchFund. To learn more, follow #vegastech and #DWExpo on Twitter.

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