Read the full description of each service along with pricing at Buffer's blog.
Top Social Media Management Tools for Small and Medium Businesses
1. Buffer: The platform for successful social media management
Unique value: Customers love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful their content is.
2. Hootsuite: Manage your social media in one place
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
3. Sprout Social: Powerful social media software
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
4. Agora Pulse: Simple & affordable social media management
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
5. Sendible: The #1 social media management tool for agencies
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
6. Everypost: Social: media publishing simplified
Unique value: Everypost is one of the few social media management tools that allow you to customize your social media post for each social media platform. Also, its visual content curation feature allows you to easily find and attach the multimedia content that you want.
7. Social Pilot Social media marketing & scheduling tool for agencies & social media professionals
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its social media content calendar, which allows you to see your scheduled posts in a glance and rearrange them by dragging and dropping.
8. CoSchedule: #1 marketing calendar for everything you need organized
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
9. MavSocial Affordable and easy-to-use social media management & advertising software
Prices: Free, $19, $59, $199 per month, and enterprise pricing (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
10. Friends+Me: Share to anywhere
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, and pages and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Also, you can have an unlimited number of posts in your queue!
11. Crowdfire: Your super-smart marketing sidekick
Unique value: Crowdfire provides a personalized service depending on your goals. For example, if you connect your Shopify store and add a new product to your store, Crowdfire will create and suggest a social media post about the product for you to share.
12. Edgar: Like hiring a content manager for a fraction of the cost
Unique value: What people like about Edgar is that it automates social media post creation and scheduling in a clever way. Instead of simply posting your social media posts several times, it recycles your library of content according to the categories.
13. Post Planner Social media engagement app
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
14. Tailwind: Smarter visual marketing
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
15. SocialOomph: Boost your social media productivity
Unique value: What seems to attract people to SocialOomph is the Twitter automations and interesting features such as purging your tweets to restart your account.
The 10 top social media management tools for enterprise-level companies
(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)
1. Sprinklr: The most complete social media management platform for the enterprise
Experience Cloud for Social Media Management is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
2. Oktopost: The B2B social media management platform
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.
3. Falcon.io: The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
4. HubSpot: All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $200 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
5. Salesforce Social Studio: Sell, market, and service with the world’s #1 CRM
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
6. Social Hub: Helpful social media management software for your team
Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.
7. Spredfast Enterprise: social done right
Spredfast is a social media software that’s used by some of the world’s biggest companies, such as 3M, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.
8. Likeable Hub: Easy & effective social media for your business
Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.
9. Social Flow: Data-driven social media management, marketing, and publishing
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!
10. NUVI: The world’s most stunning social media marketing suite
NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
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